Venice Beach Relaunch

Task: Analyse the market of sports brands and think of which brand can be improved.

Solution: As a student team we examined the market of sports brands. We discovererd that Venice Beach can be improved as a brand, because its Design and Identity weren’t as constant as the ones of other brands (such as Adidas, Nike or Puma). So we worked on a throughout brand analysis: we improved the goals, worked on the brand essence and the direction of the brand. As a final step we redesigned the brand in a way that it internalized all the new and improved content.

What I learned: brand analysis